Module 6

Innovation in Location Branding

Why branding your city as a unique destination will assist with your economic development

Why do we need innovation in location branding, and how can we do it? Attendees will understand how to start to pick winning innovations in cities and start to better identify how to market unique aspects of cities first within the domestic market and then the regional market.

Includes Networked Markets: Working in the physical, video and virtual economies, attendees learn how the modern world creates opportunities for innovation to grow globally from one city anywhere on the planet. Learn special techniques to grow your cities reputation for innovation in a global market.