About this Course
What does product and service innovation mean to you? This integral role keeps a core product vision alive through various teams and multiple stages, from inception to completion. Our part-time product management courses teach the skills you need to lead a team — and product — to success.
Product and Services have converged into one force driving business.
Have you considered that thinking about product innovation requires knowledge driven by data? Not in an accounting form, and not in the way taught in business school, but in a unique way.
Not Theory
This course is designed for you and colleagues to develop product or service innovation during the course.
You will build an actual product innovation for your business in the course!
Yes we will discuss Ideation, Agile, Scrum, Design Thinking, Lean Processes, Human-Centred Design
But we want you to learn practical skills - not just reciting the buzzwords. This is different - it's practical, hands-on, truthful.
How? Unique 2thinknow Process
The course includes a full workup of the innovation process related to product and service innovation, for the generation and implementation of innovative solutions to customer needs, in order to create and implement new innovations.
Your team will learn to think creatively, and end-to-end implement product innovation, including customer data research, project design, project management, risk management, social media, digital innovation and more insights and developments.
Will use top case studies globally, and includes special data from your industry provided by 2thinknow.
MEET YOUR LEAD INSTRUCTOR, CHRISTOPHER HIRE
Top data analyst & down-to-earth instructor committed to your learning.
Christopher Hire currently oversees the data science program for 2thinknow since 2007. 2thinknow is famous for the world leading ranking of cities, the Innovation Cities™ Index as seen in 10,000+ media articles. Christopher is primarily a data practitioner, but is also spokesman and trainer on lead courses.
Primarily he focuses on imparting expertise to attendees through providing clear practical examples. He doesn't teach to speak, he prefers to impart knowledge with exercises and practical examples. His goal is your learning. He has in-depth experience in innovation related to finance, insurance (IAG), government and numerous sectors.
Christopher has the in-depth innovation expertise to back this up. He has worked or taught over 800 engagements using data to create innovation and change across 2thinknow and other organizations. Customers over his 18 years include data-heavy work for Samsung (Korea), Savills (UK), Deloitte (UK), ANZ (AU), Parliament of Victoria (AU), Hitachi (Japan), Fitch Ratings (AU) and several projects for 2 of the leading tier one management consultancies. He also works with tech and startup sectors from Melbourne, and in Silicon Valley.
Christopher attended the MBA program at AGSM, and studied Fine Arts in the fine University of Tasmania. He started his career on design for Coca-Cola projects. This allows him to express and teach the analytical and creative sides of innovation both. He's also a foodie, only supports losing football teams, and often forgetful.
Learn In-Demand Skills in a Way You Can Use only in our Course!
If you are creating product and service innovation, you have one job. Don't f... foul up.
Seriously. Nobody in any university will tell you this. But that's your one job.
So we teach you the practical skills you need to follow that one job. So you get the best data, so you can argue rationally and logically for your change course.
Don't rely on woolly concepts like 'creativity' or something written by an obscure professor from Belgium. Rely on practical data and analytics to drive rational product and service innovation, led by your expert instructor.
And remember, we teach you 'don't foul up' - which is safest for you and your firm.
Key Takeaways
As a participant you (and your colleagues) will be able to explain, discuss and model innovation in products and services. And you will have a plan to MAKE IT HAPPEN at the end of the course.
- Types of innovation
- Idea creation & generation models
- Idea selection models
- Trend analysis models
- Assessing idea feasibility
- Product innovation creation models
- Service innovation creation models
- Business models for innovation
- Rapid implementation planning
- Project management for innovation
- Implementation models for innovation projects
- Innovation as a Life-Cycle
- Tools and Apps for innovation
- Risk assessment for innovation for managers
- Communication models for reporting ‘up’ and ‘out’
- Implementing innovation process checklist
- Communicating innovation to the market models
- Scenario planning for innovations
- Game theory as applied to innovation
Course Overview
Day 1
1. Innovation Definition and Introduction
2. Innovation Process for Implementers
3. Ideas Outside and Inside the Corporation
4. Innovation in Products & Services
Day 2
5. Trend Analysis Concepts
6. Introduction to Innovation Project Management Methodology
7. At Speed: Designing Innovation with Rapid Action Plans
8. Communicating Ideas to Leaders
Day 3
9. Implementing Innovation: Tools & Apps
10. Innovation Project Implementation
11. Communicating Ideas to the Market
12. Cycles, Scenario Planning & Game Theory
While You'll ♥ Us - Experiential Learning
Forget dull classsroom learning only... Original 2thinknow activities like
Innovate like a Startup ♥ Fighting the Grinch ♥ the Handshake ♥ Gone Fishing ♥ Have You Met Barney! ♥ Product Selfie Contest
These are specifically designed to make learning fun, and when it is fun you REMEMBER it. This is Robin Williams in Good Will Hunting - not another boring university snooze-fest.
Create New Product Innovations: By the end of your course
All 2thinknow courses on developing a list of real world outcomes in the room.
At the end of the course, attendees will be able to list and enumerate specific innovation-enabling case skills and actions to encourage and drive innovation in their direct report staff.
These ideas will be presented to all attendees (and outsiders) in joint group presentations.
Pre-Course Preparation
Please bring a laptop (or large screen tablet). You also will need to complete some pre-course survey including a copy of your CV or LinkedIn Profile. Note the course is only open to professionals.
Become the best product innovator you can, be sharpen your skills...
And learn how not to foul up!
+ the Language to Supercharge your Career
Don't be in the dark, while learning the PRACTICAL Skills... Also learn the key 'buzzwords' CRITICAL to your career:
Ideation - Design Thinking - Blockchain - Mobile First - Internet of Things - Artificial Intelligence - Immersive Experience - 3D Thinking -
SAAS (Software As A Service) - Microservices - Robotic Process Automation - Digital Transformation - Seamless Customer Experience -
Even if you are not 'technology' or 'buzzword' minded, you will learn through practical case studies, and hold your own place in your job.
"Articulate, knowledgeable and with a refreshing lack of jargon, barrow-pushing and other tech-talk …"
"You did an extraordinary job under difficult circumstances to co-ordinate a significant event which will greatly impact government approaches to policy in the future."
"The best thing was … the Presenter!! Very competent and engaging. … Easy, relaxed style of presentation.”
"10/10!"
Public Courses
Melbourne, Australia
Join next scheduled course is in Melbourne in July 2019.
Sydney - Coming 2019
Berlin - Coming 2019
USA - Coming
Got a Group of 6 or More?
Book your own group course in any of the course locations below!
More Options
Fintech & Banking Innovation
Want to drive innovation in banking and finance? Join the Fintech & Banking innovation revolutions.
Read our analysis here | See the Fintech & Banking Innovation Course Overview here.
Product or Service Only
With modern business models we live in a world of hybrid product and service models. e.g. Apple iPhone is it a product (Smartphone) or a service (App store) - answer = both. This can be seen in the new trend to term everything SAAS. e.g. Mobility (MAAS) or Fashion As A Service. (FAAS). So a hybrid course is beneficial. So the hybrid Product & Service course is recommended. But it is still possible to run the course separately or as a custom format.